Marketing of Information Product
Spring 2011 Greensheet
Textbooks and Readings
ANGEL Information: Students must self-enroll for this course on ANGEL. You will be required to use a password access code, which I will provide on the MySJSU Messaging system.
Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.
In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).
Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.
Other issues will include public relations, customer service, and development.
Course Prerequisites: LIBR 200, 204 required.
Student Learning Outcomes
LIBR 283 supports the following MLIS Core Competencies:
- apply the fundamental principles of planning, management and marketing/advocacy;
- use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
- demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
- evaluate programs and services on specified criteria.
The course will be conducted using ANGEL.
Assignments and Grading Percentages
The assignments will contribute toward your final grade as follows:
- Assignment #1: John Cotton Dana Award 10%
- Assignment#2 Class Presentation 25%
- Assignment #3 Write a Marketing Plan 30%
- Assignment #4Marketing in Corporate America 5%
- Assignment #5 The Good and the Bad 10%
- Class Participation 20%
Textbooks and Readings
- Andreasen, A., & Kotler, P. (2003). Strategic Marketing for Non-Profit Organizations. Englewood Cliffs, NJ: Prentice Hall. Available through Amazon: 013041977X.
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
|97 to 100||A|
|94 to 96||A minus|
|91 to 93||B plus|
|88 to 90||B|
|85 to 87||B minus|
|82 to 84||C plus|
|79 to 81||C|
|76 to 78||C minus|
|73 to 75||D plus|
|70 to 72||D|
|67 to 69||D minus|
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
- A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).
General Expectations, Rights and Responsibilities of the Student
As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at http://www.sjsu.edu/senate/docs/S90-5.pdf. More detailed information on a variety of related topics is available in the SJSU catalog at http://info.sjsu.edu/web-dbgen/catalog/departments/LIS.html. In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.
Dropping and Adding
Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at http://info.sjsu.edu/static/catalog/policies.html. Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at http://www.sjsu.edu/provost/services/academic_calendars/. The Late Drop Policy is available at http://www.sjsu.edu/aars/policies/latedrops/policy/. Students should be aware of the current deadlines and penalties for dropping classes.
Information about the latest changes and news is available at the Advising Hub at http://www.sjsu.edu/advising/.
Consent for Recording of Class and Public Sharing of Instructor Material
University Policy S12-7, http://www.sjsu.edu/senate/docs/S12-7.pdf, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:
- "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
- It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
- In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
- "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."
Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at http://www.sjsu.edu/senate/docs/F15-7.pdf requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at http://www.sjsu.edu/studentconduct/.
Campus Policy in Compliance with the American Disabilities Act
If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at http://www.sjsu.edu/president/docs/directives/PD_1997-03.pdf requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at http://www.sjsu.edu/aec to establish a record of their disability.
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