LIBR 282-01
LIBR 282-10
Digital Asset Management
Spring 2011 Greensheet

John Horodyski
Office Hours: Via email, and telephone advising can be arranged.

Greensheet Links
Textbooks and Readings
Course Requirements
ANGEL Tutorials
iSchool eBookstore

This course will include participation via the Angel site. Enrollment for the course Angel site must be completed by the first week of classes (by January 25). I will be providing an enrollment code to use when you register. The code will be sent via MY.SJSU and I will release the code after January 18.

Course Description

This course is designed to introduce students to the fundamental concepts, terminology, practice and application of digital asset management in the public and private sector. It will feature discussions on metadata, workflow, taxonomy, data security, and preservation of digital assets.

Course Prerequisites: LIBR 200, LIBR 202, LIBR 204

Course Objectives

Student Learning Outcomes

  • To have students acquire the knowledge and skills necessary to evaluate a digital collection of assets of different media with the interest in determining the value of the assets in their current role and long term role within an organization;
  • To have students understand how the professional skill sets of librarians and archivists are converging with the practice of digital asset management; this extends from content classification and organization to records management and long term access and preservation of digital assets;
  • To have students critically think about how metadata, including descriptive keywords and taxonomies, can be used to organize digital content in a constructive and valuable format for users;
  • To have students understand good project management skills from project design through to implementation and training;

This class supports the following core competencies:

  • Articulate the ethics, values and foundational principles of library and information professionals and their role in the promotion of intellectual freedom;
  • Compare the environments and organizational settings in which library and information professionals practice;
  • Recognize the social, cultural and economic dimensions of information use;
  • Apply the fundamental principles of planning, management and marketing/advocacy;
  • Design, query and evaluate information retrieval systems;
  • Use the basic concepts and principles related to the creation, evaluation, selection, acquisition, preservation and organization of specific items or collections of information;
  • Understand the system of standards and methods used to control and create information structures and apply basic principles involved in the organization and representation of knowledge;
  • Demonstrate proficiency in the use of current information and communication technologies, and other related technologies, as they affect the resources and uses of libraries and other types of information providing entities;
  • Use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
  • Describe the fundamental concepts of information-seeking behaviors;
  • Understand the nature of research, research methods and research findings; retrieve, evaluate and synthesize scholarly and professional literature for informed decision-making by specific client groups;
  • Demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;

Course Requirements

ANGEL Site Enrollment
This course will include participation via the Angel site. Enrollment for the course Angel site must be completed by the first week of classes (by January 25). I will be providing an enrollment code to use when you register. The code will be sent via MY.SJSU and I will release the code after January 18.

DAM Readings
There will be readings assigned for most of the units with one (1) page summary briefs required.

Online Participation
There will be ongoing online participation on the LIBR 282 SJSU Angel Discussion Board.

Blogs to follow (RSS feeds preferable):
Follow the two blogs listed below, preferably using RSS feeds.  Over the course of the semester, please comment on three posts from each blog by submitting a paragraph of 100-250 words.  Be prepared to speak to the class briefly about the posting and your comment. Copy and paste the original posting on the assignment and be sure to include your name, date and “blog comment assignment” with the title of the blog in the upper left corner of the page. 

Eluminate Sessions
There will be one hour, bi-weekly Elluminate asynchronous sessions for the course.


There will be three projects starting with:

  • Project #1
    • A metadata analysis of an online digital collection of photographs with the intent to identify vocabulary design, retrieval requirements, and licensing issues. You will use Flickr and post a digital collection of 15 – 20 images from your personal collection, each of them applied with metadata (tagging in Flickr terms).
    • Format will be a 3 -4 page report detailing your metadata analysis and organization of your digital collection emailed to me including a link to your Flickr site.
    • Due by end of day (EOD) Monday, March 7, 2011 (end of week 6).
  • Project #2
    • An analysis of a digital video collection to identify issues related to its access, content, format, and eventual repurposing by users as well as a metadata analysis.
    • Format will be a 3 -4 page report and metadata fields for the video clips.
    • Due by end of day (EOD) Monday, April 4, 2011 (end of week 10).
  • Project #3
    • The third project will build upon the experience of the previous two projects and will be to create a project plan for a digital asset management implementation. This project plan will be up to you to decide what the DAM system will be comprised of and what its objectives will be. You will need to determine what the assets would be (i.e. images, videos, graphics, etc.), how many you will use, etc. for this imaginary DAM system.
    • Format will be a 15-17 page report.
    • Due by end of day (EOD) Monday, May 16, 2011 (last week).

Course Calendar
These are the weekly topics that will be covered in reading and blackboard discussions.

  • Week 1 - Unit 1: Concepts and Terms
  • Weeks 2 – 3 - Unit 2: Image Databases / Collections / DAM Systems
  • Weeks 4 – 5 - Unit 3: Metadata
  • Weeks 6 – 7 - Unit 4: Workflow
  • Weeks 8 – 9 - Unit 5: Taxonomy
  • Weeks 10 – 11 - Unit 6: Data security
  • Weeks 12 – 13 - Unit 7: Preservation of digital assets
  • Weeks 14 – 15 - Unit 8: Project Management

Course Grading

  1. There will be no “extra credits” available for this course.
  2. Percentage weight assigned to class assignments
    1. Participation on Discussion Board - 10%
    2. Unit Readings Summary Brief - 10%
    3. Project #1 - 20%
    4. Project #2 - 25%
    5. Project #3 - 35%
  3. I will not accept any late assignments. If the assignment is submitted late, then there will be no grade assigned and you will receive “0.”

Textbooks and Readings

Required Textbooks:

  • Austerberry, D. (2013). Digital asset management (2nd ed.). Focal Press. Available through Amazon: 0240808681. arrow gif indicating link outside sjsu domain

Recommended Textbooks:

  • Krogh, P. (2006). The DAM book: Digital asset management for photographers. O'Reilly Media, Inc. Available through Amazon: 0596100183. arrow gif indicating link outside sjsu domain
  • Mauthe, A., & Thomas, P. (2004). Professional content management systems: Handling digital media assets. John Wiley & Sons. Available through Amazon: 0470855428. arrow gif indicating link outside sjsu domain

Grading Scale

The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:

97 to 100 A
94 to 96 A minus
91 to 93 B plus
88 to 90 B
85 to 87 B minus
82 to 84 C plus
79 to 81 C
76 to 78 C minus
73 to 75 D plus
70 to 72 D
67 to 69 D minus
Below 67 F


In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:

  • C represents Adequate work; a grade of "C" counts for credit for the course;
  • B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
    For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation.  You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
  • A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.

Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).

University Policies

General Expectations, Rights and Responsibilities of the Student

As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at More detailed information on a variety of related topics is available in the SJSU catalog at In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.

Dropping and Adding

Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at The Late Drop Policy is available at Students should be aware of the current deadlines and penalties for dropping classes.

Information about the latest changes and news is available at the Advising Hub at

Consent for Recording of Class and Public Sharing of Instructor Material

University Policy S12-7,, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:

  • "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
    • It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
    • In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
  • "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."

Academic integrity

Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at

Campus Policy in Compliance with the American Disabilities Act

If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at to establish a record of their disability.

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