Marketing of Library and Information Services
Summer 2015 Greensheet
Canvas Login and Tutorials
Canvas Information: Courses will be available beginning June 1st, 12:01am PST unless you are taking an intensive or a one unit or two unit class that starts on a different day. In that case the class will open at 12:01am PST on the first day that the class meets.
You will be enrolled into the Canvas site automatically.
The purpose of this course is to provide you --the motivated audience of students with the concepts, techniques and illustrations needed to develop first - rate nonprofit marketing skills. These skills will facilitate strategic planning that is cost effective and customer-centered in its approach.
Assignments are all asynchronous and delivered via Canvas.
Weekly assignments, will primarily be based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, disucssion board asynchromous activities.
The purpose of all assignments is to facilitate comprehension of the marketing concepts developed each week. The chapter and other readings (which can be accessed through the Course Library) must be read and reviewed first and referred to, before answering the assignment questions.
- Weeks 1 & 2: assignments support SLO #1
- Week 11: assignment supports SLO #2
- Weeks 2-10: assignments support SLO #3
- Final week: assignment supports SLO #4
Your team will be 'self-selected' by your preference (at this point in your education) for type of information organization of nonprofit agency (at least this semester.) A discussion board is set up for your selection of public; special; college or university; school media; nonprofit; or other information organization. You will place your name on one of these boards by the required date in the course calendar (syllabus area). Your assignments will be team-based beginning with assignment 3 or 4--unless there is a change according to semester length. If you prefer to work individually--let me know by assignment 3. All discussion board posts are INDIVIDUAL.
A course calendar will be posted under the syllabus section in Canvas. All essay assignments will be usually due Saturday at midnight of any week, and discussion board posts Friday and Saturday. Instructor reserves the right to change the assignments in advance and with notice.
Please order this book immediately upon reading this Greensheet--as assignments begin from the text the first week of class.
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Code 7A3AUTHF will be good for a 25% discount
This ISBN is for paperback--e-book and hardback also available
This book replaces Andreasen and Kotler (2003)
Course Workload Expectations
Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.
Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.
Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.
LIBR 200, LIBR 204.
Student Learning Outcomes
Upon successful completion of the course, students will be able to:
- Describe the significance and value of having a marketing philosophy.
- Build a comprehensive and practical process for solving problems through systematic application of marketing principles to library and information organizations.
- Identify and discuss the marketing components that are relied upon to make effective marketing decisions (marketing research, segmentation, marketing mix strategy, and marketing evaluation).
- Analyze aspects of nonprofit marketing management in detail, outside the classroom.
Core Competencies (Program Learning Outcomes)
LIBR 283 supports the following core competencies:
- D Apply the fundamental principles of planning, management, marketing, and advocacy.
- N Evaluate programs and services using measurable criteria.
- Koontz, C., & Mon, L. (2014). Marketing and social media: A guide for libraries, archives, and museums. Rowman & Littlefield. Available as free eBook through King Library
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
|97 to 100
|94 to 96
|91 to 93
|88 to 90
|85 to 87
|82 to 84
|79 to 81
|76 to 78
|73 to 75
|70 to 72
|67 to 69
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
- A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).
General Expectations, Rights and Responsibilities of the Student
As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at http://www.sjsu.edu/senate/docs/S90-5.pdf. More detailed information on a variety of related topics is available in the SJSU catalog at http://info.sjsu.edu/web-dbgen/catalog/departments/LIS.html. In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.
Dropping and Adding
Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at http://info.sjsu.edu/static/catalog/policies.html. Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at http://www.sjsu.edu/provost/services/academic_calendars/. The Late Drop Policy is available at http://www.sjsu.edu/aars/policies/latedrops/policy/. Students should be aware of the current deadlines and penalties for dropping classes.
Information about the latest changes and news is available at the Advising Hub at http://www.sjsu.edu/advising/.
Consent for Recording of Class and Public Sharing of Instructor Material
University Policy S12-7, http://www.sjsu.edu/senate/docs/S12-7.pdf, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:
- "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
- It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
- In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
- "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."
Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at http://www.sjsu.edu/senate/docs/F15-7.pdf requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at http://www.sjsu.edu/studentconduct/.
Campus Policy in Compliance with the American Disabilities Act
If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at http://www.sjsu.edu/president/docs/directives/PD_1997-03.pdf requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at http://www.sjsu.edu/aec to establish a record of their disability.
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