INFO 283-10
Marketing of Information Products
Fall 2015 Greensheet

Dr. S. Alman
Office Hours: Synchronous Office Hours by Appointment

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Canvas Information: Courses will be available beginning August 20, 6 am PDT unless you are taking an intensive or a one unit or two unit class that starts on a different day. In that case the class will open on the first day that the class meets. Course sites will close on February 28, 2016.

You will be enrolled into the Canvas site automatically.

Course Description

Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.

Course Requirements


  • Weekly Pinterest Posts & Voice Thread Discussions on Assigned Topics: (Core Competency: D; N. CLO: #1; #2; #3; #4.)
    • Instructions will be available at the beginning of the term for selecting and posting items for Pinterest.
  •  Weekly Pinterest Voice Thread Topic Leader: (Core Competency: D; N. CLO: #1; #2; #3; #4.)
    • You will have the opportunity to sign-up to lead one of the weekly topics by pinning materials to the Pinterest board and leading the VoiceThread discussion. (There will be 2-3 co-leaders each week to share the responsibilities.) 
  • Personal Portfolio: (CLO: #4)
    • Develop an electronic personal portfolio that will include a current resume, cover letter for your ideal job, and supporting materials.  
      • Must Contain the Following Materials:
        •  Current Resume
        • Sample Cover Letter for Marketing Position
        • Press Release
        •  Recorded Elevator Speech
          • Personal
          • Organizational
        • Team Project Materials
        • Pinterest board with top finds for each course topic
        • VoiceThread Postings
  • Team Project: (Core Competency: D; N. CLO: #1; #2; #3; #4.)
    • The team will act as a marketing consultant group whose membership will be self-selected based on geography and/or interests.  The team will select a library (real or hypothetical) as the basis for this assignment.  The team will develop recommendations/materials to present to the library administration (class members) during the end-of-term showcase. The culminating project will include:
      • 20-minute recorded multi-media presentation of the consultants’ report, and the following documentation (may be a combination of written report and charts/tables):
      • Plan for Environmental scan; surveys, census data, focus groups to identify target market(s)
      • Marketing plan for a specific project (Re-branding; New Project/Program/Service)
        • Justification
        • Funding/budget
        • Personnel that will be used
        • Materials needed
        • Facilities/hardware/software
      • Communication Plan:
      • Recommendations for facilities management and site preparation
      • Plan for monitoring and evaluating the project 

Course Calendar*

(Tentative Dates as of 7/21/15)






Possibilities & Projects


John Cotton Dana




Environmental Scan


Planning Process: Phase 1


Communication Plan & Branding


Strategies for Promotion: Part 1




Strategies for Promotion: Part 2


Planning Process: Phase 2


Personal Marketing


Project Planning Week


Annual Reports




Funding Sources


Friends’ Groups








Project Showcase


Assignments Points
Weekly Pinterest Posts & VoiceThread Discussion ; 30
Pinterest Topic Leader 10
Personal Portfolio 30
Team Project and Presentation 30

Assignment Deadlines
All assignments must be submitted before 11:59 pm PT on the date due.  Grades will be reduced for any late work, each day late, by twenty percent.  Please contact instructor prior to a deadline in the case of illness or emergency.

Throughout the term we will be reviewing the factors that impact marketing and public relations with an emphasis on planning and communicating with a variety of tools and techniques including social media.

Course Workload Expectations

Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.

Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.

Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.

Course Prerequisites

INFO 200, INFO 204

Course Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Describe the significance and value of having a marketing philosophy.
  2. Build a comprehensive and practical process for solving problems through systematic application of marketing principles to library and information organizations.
  3. Identify and discuss the marketing components that are relied upon to make effective marketing decisions (marketing research, segmentation, marketing mix strategy, and marketing evaluation).
  4. Analyze aspects of nonprofit marketing management in detail, outside the classroom.

Core Competencies (Program Learning Outcomes)

INFO 283 supports the following core competencies:

  1. D Apply the fundamental principles of planning, management, marketing, and advocacy.
  2. N Evaluate programs and services using measurable criteria.


Required Textbooks:

  • Alman, S.W., & Swanson, S.G. (2015). Crash course in marketing for libraries (2nd ed.). Libraries Unlimited. Available as free eBook through King Libraryarrow gif indicating link outside sjsu domain

Grading Scale

The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:

97 to 100 A
94 to 96 A minus
91 to 93 B plus
88 to 90 B
85 to 87 B minus
82 to 84 C plus
79 to 81 C
76 to 78 C minus
73 to 75 D plus
70 to 72 D
67 to 69 D minus
Below 67 F


In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:

  • C represents Adequate work; a grade of "C" counts for credit for the course;
  • B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
    For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation.  You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
  • A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.

Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).

University Policies

General Expectations, Rights and Responsibilities of the Student

As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at More detailed information on a variety of related topics is available in the SJSU catalog at In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.

Dropping and Adding

Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at The Late Drop Policy is available at Students should be aware of the current deadlines and penalties for dropping classes.

Information about the latest changes and news is available at the Advising Hub at

Consent for Recording of Class and Public Sharing of Instructor Material

University Policy S12-7,, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:

  • "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
    • It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
    • In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
  • "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."

Academic integrity

Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at

Campus Policy in Compliance with the American Disabilities Act

If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at to establish a record of their disability.

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