Marketing of Information Products and Services
Spring 2009 Greensheet
|Greensheet Links |
Textbooks and Readings
Students must self-enroll for this course on ANGEL. You will be required to use a password access code, which I will provide on the MySJSU Messaging system.
Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.
In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).
Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.
Other issues will include public relations, customer service, and development.
This course will provide students with a basic understanding of marketing and public relations techniques for non-profit organizations.
The material covered in the Marketing of Information Products and Services course gives students the opportunity to explore the topic by developing projects. These experiences enable them to gain expertise in this area and prepare them to make contributions to their library in the planning and marketing of library products and services
LIBR 283 supports the following SLIS Core Competencies:
- apply the fundamental principles of planning, management and marketing/advocacy;
- use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
- demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
- evaluate programs and services on specified criteria.
The course will conducted using ANGEL.
Assignments and Grading Percentages
The assignments will contribute toward your final grade as follows:
|John Cotton Dana||5%|
|Collection of Marketing Materials||10%|
|Marketing Assessment and Plan Development||30%|
|Enthusiastic Participant in Weekly Class Discussions||20%|
Textbooks and Readings
- Alman, S. W. (2007). Crash Course in Marketing for Libraries. Westport, CT: Libraries Unlimited. Available through Amazon: 1591584302.
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
|97 to 100||A|
|94 to 96||A minus|
|91 to 93||B plus|
|88 to 90||B|
|85 to 87||B minus|
|82 to 84||C plus|
|79 to 81||C|
|76 to 78||C minus|
|73 to 75||D plus|
|70 to 72||D|
|67 to 69||D minus|
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
- A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).
General Expectations, Rights and Responsibilities of the Student
Dropping and Adding
Consent for Recording of Class and Public Sharing of Instructor Material
- "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
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