INFO 210-14 (2-units)
Reference and Information Services
Topic: Reference in the Age of Google: Marketing, Outreach, Management, Evaluation
Spring 2020 Syllabus
Dr. Johanna Tunon
E-mail -- For class-related communications, use the Canvas e-mail.
Home phone: (954) 249-1449
Office location: Richmond, VA
Office hours: By appointment by phone or via Zoom. NOTE: You are welcome to call before 9 pm ET.
| Syllabus Links Textbooks CLOs Competencies Prerequisites |
Resources Canvas Login and Tutorials iSchool eBookstore |
Canvas Information: Courses will be available beginning January 23rd, 6 am PT. However, this two-unit class only runs from Jan. 23 to March 19. In that case, the class will open on the first day that the class meets. Grades will not be posted until the end of the Spring 2020 semester.
You will be enrolled in the Canvas site automatically.
Course Description
Catalog Description: The methods and models used in marketing, outreach, management, and evaluation by information professionals to serve and support the information needs of patrons in the 21st century are examined using a process-oriented approach.
Course Requirements
- Assignment 1 (30%)
Discussion topics/activities
(Discussion postings 6 weeks X 4% = 24%)
+ (2 sharing postings 3% X 2 = 6%) - Assignment 2 - (35%)
Choose from list of assignment options - Assignment 3 (35%)
Choose from list of assignment options
Course Calendar
| Week | Overview of Class Readings, Activities, and Assignments | Due Dates |
| Wk 1 |
|
Jan. 29 |
| Wk 2 |
|
Feb. 5 |
| Wk 3 |
|
Feb. 12 |
| Wk 4 |
|
Feb. 19 |
|
Wk 5 |
|
Feb. 26 |
| Wk 6 |
|
Mar. 4 |
| Wk 7 |
|
Mar. 11 |
|
Wk 8 |
|
Mar. 19 |
|
*Due dates are subject to change with fair notice.
Description of Assignments and Grading Criteria
NOTE: If you have some special circumstance that makes completion of some activities difficult, contact me about possible alternative activities.
- Assignment 1: Discussion Topics (6 X 4% = 24%) + Sharing Posts (2 X 3% = 6%)
Discussion topics may require you to visit a library or use a library service. The discussion topics do require more than posting your own personal opinions on the topic under discussion. Address the posted discussion questions using substantive content by utilizing, analyzing, and synthesizing what you learned in the textbook, class readings, etc. See my Panopto video and the scoring rubric for the details about completing the discussions and the grading criteria. The two sharing postings are on weeks when you have a major assignment, and these postings are not as substantive: They can be on a topic that is of interest such as job hunting, interesting experiences you had or observed at work, something of interest learned at a conference or in an article, or even library humor. - INFO 210 Student Learning Outcomes addressed:
- CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- CLO2 - Explore outreach and marketing roles of reference librarians.
- CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
- NOTE: A number of the topics for the weekly discussions may serve as evidence to support various core competencies for your e-portfolio.
- Assignment 2 (35%)
- Assignment 3 (35%)
Choose one of the project options listed in the Assignments folder for Assignment 2 and select another project for Assignment 3 based on your areas of interest and career path. Include your reflections about what you learned by doing your project and why your submission would make an appropriate artifact for your e-portfolio. See the project options for the scoring rubrics for Assignments 2 and 3 as well as details, examples, and grading criteria. There is also information on using class assignments as possible artifacts for your e-portfolio. - INFO 210 Student Learning Outcome addressed:
- CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- CLO2 - Explore outreach and marketing roles of reference librarians.
- CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
Course Grading
- See the description of the assignments in Canvas for links to possible exemplars and the grading rubrics.
- All work is due by the date listed, but there is a two-day no-questions-asked grace period for all assignments. If you are unable to complete the work by the end of the grace period, there is a 10% penalty for unexcused late submissions for discussions. The late penalty for an unexcused late submission for the two major assignments is 5%.
- You are responsible for keeping track of assignment due dates, submitting work in a timely manner, and requesting an extension if the need should arise.
- Check the grading criteria provided in the scoring rubrics before submitting assignments to be sure that you are addressing all of the elements that should be included in the assignments.
- The details of the assignments, grading criteria, and grading rubrics are subject to minor adjustments with fair notice.
- With the exception of the standard two-day, no-questions-asked grace period, no work will be accepted after the end of the course unless you have made arrangements that meet the university criteria and have been approved by me in writing or by email.
Course Workload Expectations
Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.
Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.
Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.
Course Prerequisites
INFO 210 has no prequisite requirements.
Course Learning Outcomes
Upon successful completion of the course, students will be able to:
- Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- Explore outreach and marketing roles of reference librarians.
- Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
Core Competencies (Program Learning Outcomes)
INFO 210 supports the following core competencies:
- D Apply the fundamental principles of planning, management, marketing, and advocacy.
- J Describe the fundamental concepts of information-seeking behaviors and how they should be considered when connecting individuals or groups with accurate, relevant and appropriate information.
- N Evaluate programs and services using measurable criteria.
Textbooks
Recommended Textbooks:
- Cassell, K.A., & Hiremath, U. (2018). Reference and information services: An introduction (4th ed.). ALA Neal-Schuman. Available as free eBook through King Libary
Grading Scale
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
| 97 to 100 | A |
| 94 to 96 | A minus |
| 91 to 93 | B plus |
| 88 to 90 | B |
| 85 to 87 | B minus |
| 82 to 84 | C plus |
| 79 to 81 | C |
| 76 to 78 | C minus |
| 73 to 75 | D plus |
| 70 to 72 | D |
| 67 to 69 | D minus |
| Below 67 | F |
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work or undergraduate (for BS-ISDA);
For core courses in the MLIS program (not MARA, Informatics, BS-ISDA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class if you wish to stay in the program. If - on the second attempt - you do not pass the class with a grade of B or better (not B- but B) you will be disqualified. - A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Graduate Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA). Undergraduates must maintain a 2.0 Grade Point Average (GPA).
University Policies
Per University Policy S16-9, university-wide policy information relevant to all courses, such as academic integrity, accommodations, etc. will be available on Office of Graduate and Undergraduate Programs' Syllabus Information web page at: https://www.sjsu.edu/curriculum/courses/syllabus-info.php. Make sure to visit this page, review and be familiar with these university policies and resources.
In order to request an accommodation in a class please contact the Accessible Education Center and register via the MyAEC portal.
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