INFO 282-03
Seminar in Library Management
Marketing Products Services (1 unit)
Semester Spring 2021 Syllabus

Dr. Christie Koontz
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Canvas Information:   Courses will be available beginning January 27, 2021, at 6 am PT unless you are taking an intensive or a one-unit or two-unit class that starts on a different day. In that case, the class will open on the first day that the class meets. 

This one-unit class runs from January 27th - February 24th. The class will open on Canvas on January 27th.

You will be enrolled in the Canvas site automatically.

Course Description

Application of marketing theory and practices. Readings and discussions of the development of effective strategies for planning and implementing marketing in a real-life nonprofit organization of your choice.. The four weeks cover Marketing introduction; Marketing Research and Segmentation; Marketing Mix Strategy and Marketing Evaluation.

Course Requirements


Assignments are all asynchronous and delivered via Canvas.
Weekly assignments will primarily be based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, and discussion board asynchronous activities.

The purpose of all assignments is to facilitate introduction and comprehension of marketing concepts. The chapter and other readings must be read and reviewed first and referred to before answering the assignment questions.

  • Weeks 1 & 2:  assignments support CLO #1
  • Week 3:  assignments support CLO #2
  • Weeks 4 - final week:  assignments support CLO #3 and #4

Course Calendar

List assignment due dates and the dates of any quizzes or exams.  Subject to change with fair notice” as well. 

Essays will be due each Tuesday:  February 2; 9; 16; 23.


  • Percentage weight of grade given to each assignment;  100 points available
  • Grading policy on late or missed work; 20% deduction on late work

Other Relevant Information:

Fast-paced course and valuable application of marketing principles.

Course Workload Expectations

Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.

Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.

Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.

Course Prerequisites

INFO 282 has no prequisite requirements.

Course Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Describe the significance and value of having a marketing philosophy.
  2. Build a comprehensive and practical process for solving problems through systematic application of marketing principles to library and information organizations.
  3. Identify and discuss the marketing components that are relied upon to make effective marketing decisions (marketing research, segmentation, marketing mix strategy, and marketing evaluation).
  4. Analyze aspects of nonprofit marketing management in detail, outside the classroom.

Core Competencies (Program Learning Outcomes)

INFO 282 supports the following core competencies:

  1. D Apply the fundamental principles of planning, management, marketing, and advocacy.
  2. N Evaluate programs and services using measurable criteria.


Required Textbooks:

  • Koontz, C., & Mon, L. (2014). Marketing and social media: A guide for libraries, archives, and museums. Rowman & Littlefield. Available as free eBook through King Libraryarrow gif indicating link outside sjsu domain

Grading Scale

The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:

97 to 100 A
94 to 96 A minus
91 to 93 B plus
88 to 90 B
85 to 87 B minus
82 to 84 C plus
79 to 81 C
76 to 78 C minus
73 to 75 D plus
70 to 72 D
67 to 69 D minus
Below 67 F


In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:

  • C represents Adequate work; a grade of "C" counts for credit for the course;
  • B represents Good work; a grade of "B" clearly meets the standards for graduate level work or undergraduate (for BS-ISDA);
    For core courses in the MLIS program (not MARA, Informatics, BS-ISDA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class if you wish to stay in the program. If - on the second attempt - you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
  • A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.

Graduate Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA). Undergraduates must maintain a 2.0 Grade Point Average (GPA).

University Policies

Per University Policy S16-9, university-wide policy information relevant to all courses, such as academic integrity, accommodations, etc. will be available on Office of Graduate and Undergraduate Programs' Syllabus Information web page at: Make sure to visit this page, review and be familiar with these university policies and resources.

In order to request an accommodation in a class please contact the Accessible Education Center and register via the MyAEC portal.

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