LIBR 283-10
Marketing of Information Products and Services
Summer 2010 Greensheet

Tyler O. Walters
Office: 404-385-4489
Cell: 678-793-0654
Fax: 404-894-6084 (Georgia Tech Library)
ID: tywalters1 – Google Talk / Skype / Gmail / Facebook / ooVoo / Twitter
Mailing Address: 
(Tyler’s Georgia Tech address)
704 Cherry Street
Library and Information Center
Georgia Institute of Technology
Atlanta, GA 30332-0900
Office Hours:
You are welcome to contact me anytime from 9am to 10pm Monday – Sunday. Email and cell phone are best. Otherwise, any of the additional technologies can be used to reach me. I will do my best to make myself available and responsive. I check e-mail constantly (on my smartphone) and will make every attempt to reply to you in a timely manner. Also, if you have an urgent matter or are in need of immediate feedback, please don’t hesitate to call me.

Greensheet Links
Textbooks and Readings
Course Requirements
ANGEL Tutorials
iSchool eBookstore

I will send the access code for the Angel site via the MySJSU messaging system to those enrolled in the course.

Course Description

LIBR 283-10 addresses applications of marketing concepts to library and information services. Community and market analysis, use surveys of current and potential library users, market targeting and introduction of services.

Prerequisites: LIBR 200, 204

Course Objectives

  1. Learn the principles of marketing, and apply these principles to libraries and information centers.
  2. Understand the role of marketing in diverse library settings.
  3. Understand market segments.
  4. Understand and utilize market research to identify community preferences and needs.
  5. Understand consumer behavior and the way in which people perceive and use libraries.
  6. Be able to evaluate and formulate a strategic marketing plan.
  7. Use technology and effective writing skills to produce marketing materials; such as press releases, public service announcements, and web sites.

LIBR 283 supports the following MLIS Core Competencies:

  • apply the fundamental principles of planning, management and marketing/advocacy;
  • use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
  • demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
  • evaluate programs and services on specified criteria.

Course Requirements

Class Virtual Meetings
There will be optional class meetings online via the Elluminate system. Dates will be determined at the beginning of the course.

Computer Access
Angel will be the venue for online lectures, class discussion, and assignments. You must have regular access to a computer to access course materials and online lectures.

Assignments must be word processed in 12 pt. Times Roman and utilize a one-inch margin all around. If you plan to utilize a word processing program other than Microsoft Word, please check with the instructor to discuss the file format.

Late Assignments
Late assignments will not be accepted unless by prior consent of the instructor. If you have an illness or a family tragedy please contact the instructor.

Plagiarism Policy
Plagiarism will not be tolerated. Please review the University’s policy on plagiarism.

Academic Honesty Policy
Students at SJSU shall maintain a high standard of honesty in scholastic work. As members of the university community, students have a responsibility to be familiar with the conduct regulations found in the university catalogs and the Student Handbook. Among the conduct regulations addressed are acts of academic dishonesty, including plagiarism or cheating on assignments, examinations, or other academic work, or without prior approval of the instructor, submitting work already done for another course.


Discussion/Class Participation 10%
Brief Assignment - Pick 2 20%
Marketing Audit & SWOT Analysis 35%
Consulting Report 35%

Reading Assignments
Please see the course calendar below for specific reading assignments from the required textbook as well as additional sources. Students will be expected to keep up with reading assignments as given.

Graded Assignments
Below are brief descriptions of the graded assignments that will be given throughout the semester. The specific assignments with more detail will be made available via the Angel course site. I am posting all assignments upfront; however, it is important that this be a learning experience rather than a hurried undertaking.

  • Discussion / Class Participation (10%)
    Students are expected to fully and thoughtfully participate in class, including assignments and discussions. There will not be assigned chat sessions; however, you will get much more out of the class if you partake in meaningful discussion. Therefore, I will post regular discussion topics via the Discussion Board in Angel. You should be as engaged as possible in these discussions, as this is our substitute for classroom time.
  • Marketing Audit & SWOT Analysis (35%) – Due by Thursday, July 1st @ 11:59 pm PT.
    Describe an organization of your choice from a marketing perspective. See assignment folder on Angel for complete details.
  • Brief Assignments – Pick 2 (10% each / 20% total) – First one due by Sunday, July 18 @ 11:59 pm PT; Second one due by Sunday August 1@ 11:59 pm PT.
    You can choose to complete any two assignments from a list of four brief assignments. See assignment folder on Angel for complete details.
  • Consulting Report (35%) – Due by Thursday, August 12 @ 11:59 pm.
    Provide marketing recommendations for the organization in your marketing audit/SWOT analysis based on your earlier report. See assignment folder on Angel for complete details.

Textbooks and Readings

(FYI - no relation to the instructor!)

Required Textbook:

  • Walters, S. (2004). Library Marketing That Works! Neal-Schuman. Available through Amazon: 1555704735. arrow gif indicating link outside sjsu domain

Grading Scale

The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:

97 to 100 A
94 to 96 A minus
91 to 93 B plus
88 to 90 B
85 to 87 B minus
82 to 84 C plus
79 to 81 C
76 to 78 C minus
73 to 75 D plus
70 to 72 D
67 to 69 D minus
Below 67 F


In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:

  • C represents Adequate work; a grade of "C" counts for credit for the course;
  • B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
    For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation.  You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
  • A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.

Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).

University Policies

General Expectations, Rights and Responsibilities of the Student

As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at More detailed information on a variety of related topics is available in the SJSU catalog at In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.

Dropping and Adding

Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at The Late Drop Policy is available at Students should be aware of the current deadlines and penalties for dropping classes.

Information about the latest changes and news is available at the Advising Hub at

Consent for Recording of Class and Public Sharing of Instructor Material

University Policy S12-7,, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:

  • "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
    • It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
    • In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
  • "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."

Academic integrity

Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at

Campus Policy in Compliance with the American Disabilities Act

If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at to establish a record of their disability.

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