Marketing of Library and Information Services
Spring 2011 Greensheet
Textbooks and Readings
Students will be automatically enrolled for this course on D2L.
The purpose of this course is to provide you --the motivated audience of students with the concepts, techniques and illustrations needed to develop first - rate nonprofit marketing skills. These skills will facilitate strategic planning that is cost effective and customer-centered in its approach.
Course Prerequisites: None
Student Learning Objectives and Outcomes
The course is designed to offer you the opportunity to:
- obtain an ingrained appreciation of the philosophy of marketing:
- build up a comprehensive and practical process for solving problems through systematic application of marketing principles to the library and information organization;
- develop an understanding of marketing components (marketing research, segmentation marketing mix strategy and marketing evaluation) which are relied upon to make effective marketing decisions; and
- acquire skills to analyze aspects of nonprofit marketing management in detail, outside the classroom.
This course supports the following SLIS Core Competencies:
- apply the fundamental principles of planning, management and marketing advocacy;
- use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
- demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
- evaluate programs and services on specified criteria; and
Assignments are all asynchronous and delivered via D2L.
Weekly assignments, will primarily be based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, disucssion board asynchromous activities, and Web-based assignments.
The Web-based assignments are designed to facilitate participants understanding of using the Web as a resouce to enhance konwledge of marketing concepts, and relevant marketing information.
The purpose of all assignments is to facilitate comprehension of the marketing concepts developed each week. The chapter and other readings (which can be accessed through the Course Library) must be read and reviewed first and referred to, before answering the assignment questions.
Your team will be 'self-selected' by your preference (at this point in your educatioin) for type of library of nonprofit agency (at least this semester). A discussion board is set up for your selection of public; special; college or university; school media; or nonprofit. You will place your name on one of these boards by the required date in the course calendar (syllabus area). Your assignments will be team-based beginning with assignment 4--unless there is a change. If you prefer to work individually--let me know by assignment 3. All discussion board posts are INDIVIDUAL.
A course calendar will be posted under the syllabus section in D2L. All essay assignments will be usually due Saturday at midnight of any week, and discussion board posts Friday and Saturday. Instructor reserves the right to change the assignments in advance and with notice.
Please order this book immediately upon reading this Green sheet--as assignments begin from the text the first week of class. There is a 7th edition which is available--but I prefer the 6th (and it is less expensive).
- Andreasen, A., & Kotler, P. (2003). Strategic Marketing for Non-Profit Organizations. Prentice Hall. Available through Amazon: 013041977X.
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
|97 to 100||A|
|94 to 96||A minus|
|91 to 93||B plus|
|88 to 90||B|
|85 to 87||B minus|
|82 to 84||C plus|
|79 to 81||C|
|76 to 78||C minus|
|73 to 75||D plus|
|70 to 72||D|
|67 to 69||D minus|
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
- A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).
General Expectations, Rights and Responsibilities of the Student
As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at http://www.sjsu.edu/senate/docs/S90-5.pdf. More detailed information on a variety of related topics is available in the SJSU catalog at http://info.sjsu.edu/web-dbgen/catalog/departments/LIS.html. In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.
Dropping and Adding
Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at http://info.sjsu.edu/static/catalog/policies.html. Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at http://www.sjsu.edu/provost/services/academic_calendars/. The Late Drop Policy is available at http://www.sjsu.edu/aars/policies/latedrops/policy/. Students should be aware of the current deadlines and penalties for dropping classes.
Information about the latest changes and news is available at the Advising Hub at http://www.sjsu.edu/advising/.
Consent for Recording of Class and Public Sharing of Instructor Material
University Policy S12-7, http://www.sjsu.edu/senate/docs/S12-7.pdf, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:
- "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
- It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
- In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
- "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."
Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at http://www.sjsu.edu/senate/docs/F15-7.pdf requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at http://www.sjsu.edu/studentconduct/.
Campus Policy in Compliance with the American Disabilities Act
If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at http://www.sjsu.edu/president/docs/directives/PD_1997-03.pdf requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at http://www.sjsu.edu/aec to establish a record of their disability.
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