INFO 210-13 (2 unit)
Reference and Information Services
Topic: Reference in the Age of Google: Marketing, Outreach, Management, Evaluation
Spring 2016 Greensheet
Dr. Johanna Tunon
E-mail -- For class-related communications, use the Canvas e-mail.
Home phone: (954) 249-1449
Office location: Richmond, VA
Office hours: By appointment by phone or via Collaborate. NOTE: You are welcome to call before 9 pm ET.
| Greensheet Links Textbooks CLOs Competencies Prerequisites |
Resources Canvas Login and Tutorials iSchool eBookstore |
Canvas Information: Courses will be available beginning January 28th, 6 am PT unless you are taking an intensive or a one unit or two unit class that starts on a different day. In that case the class will open on the first day that the class meets.
You will be enrolled into the Canvas site automatically.
This means that this course will be available to students on Feb. 29.
NOTE: Early birds can email me if you would like the list of video lecture links for the class before the course
Course Description
Catalog Description: The methods and models used in marketing, outreach, management, and evaluation by information professionals to serve and support the information needs of patrons in the 21st century are examined using a process-oriented approach.
Course Requirements
- Assignment 1 (30%)
Discussion topics/activities
(6 weeks X 4% = 24% + 2 sharing postings 3% X 2 = 6%) - Assignment 2 - (35%)
Choose from list of assignment options - Assignment 3 (35%)
Choose from list of assignment options
Course Calendar
| Week | Overview of Class Readings, Activities, and Assignments | Due Dates |
| Wk 1 | Mar. 6 | |
| Wk 2 |
|
Mar. 13 |
| Wk 3 |
|
Mar. 20 |
| Wk 4 |
|
Mar. 27 |
| Wk 5 |
|
Apr. 3 |
| Wk 6 |
|
Apr. 10 |
| Wk 7 |
|
Aor. 17 |
| Wk 8 |
|
Apr. 24 |
| Wk 9 |
|
May 2 |
|
*Due dates are subject to change with fair notice.
Description of Assignments and Grading Criteria
NOTE: If you have some special circumstance that makes completion of some activities difficult, contact me about possible alternative activities.
- Assignment 1: Discussion Topics (6 X 4% = 24%) + Sharing Posts (2 X 3% = 6%)
Discussion topics may require you to visit a library or use a library service. The discussion topics do require more than posting your own personal opinions on the topic under discussion. Address the posted discussion questions using substantive content by utilizing, analyzing, and synthesizing what you learned in the textbook, class readings, etc. See my Panopto video and the scoring rubric for the details about completing the discussions and the grading criteria. The two sharing postings are on weeks when you have a major assignment, and these postings are not as substantive: They can be on a topic that is of interest such as job hunting, interesting experiences you had or observed at work, something of interest learned at a conference or in an article, or even library humor. - INFO 210 Student Learning Outcomes addressed:
- CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- CLO2 - Explore outreach and marketing roles of reference librarians.
- CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
- NOTE: A number of the topics for the weekly discussions may serve as evidence to support various core competencies for your e-portfolio.
- Assignment 2 (30 + 5 = 35%)
Choose from one of the following projects: (a) a pathfinder/subject guide/LibGuide, (b) an instructional tutorial, (c) a reference-related outreach or marketing project using some type of social media, (d) an outreach or marketing action plan, (e) shadowing a reference librarian doing some kind of outreach or library instruction, (f) interview a reference manager, or (g) some other preapproved project. Also include your reflections about what you learned by doing your project and why your submission would make an appropriate artifact for your e-portfolio. See the scoring rubric and Panopto video on project options for Assignments 2/3 for details, examples, and grading criteria. - INFO 210 Student Learning Outcome addressed:
- CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- CLO2 - Explore outreach and marketing roles of reference librarians.
- CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
- NOTE: See video for more information on using class assignments as possible artifacts for your e-portfolio.
- Assignment 3 (30 + 5 = 35%)
Choose from one of the following projects: (a) a pathfinder/subject guide/LibGuide, (b) an instructional tutorial, (c) a reference-related outreach or marketing project using some type of social media, (d) an outreach or marketing action plan, (e) shadowing a reference librarian doing some kind of outreach or library instruction, (f) interview a reference manager, or (g) some other preapproved project. Also include a file with your reflections about what you learned by doing your project and why your submission would make an appropriate artifact for your e-portfolio. See the scoring rubric and Panopto video on project options for Assignments 2/3 for details, examples, and grading criteria. - INFO 210 Student Learning Outcome addressed:
- CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- CLO2 - Explore outreach and marketing roles of reference librarians.
- CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
- NOTE: See video for more information on using class assignments as possible artifacts for your e-portfolio.
Course Grading
- See the description of the assignments in Canvas for links to possible exemplars, the grading rubrics, and links to "how-to" videos.
- All work is due by the date listed, but there is a two-day no-questions-asked grace period for all assignments. If you are unable to complete the work by the end of the grace period, there is a 10% penalty unless you contact me and formally make special arrangements for an extension.
- Check the grading criteria provided in the scoring rubrics before submitting assignments to be sure that you are addressing all of the elements that should be included in the assignments.
- The details of the assignments, grading criteria, and grading rubrics are subject to minor adjustments with fair notice.
- With the exception of the standard two-day, no-questions-asked grace period, no work will be accepted after the end of the course unless you have made arrangements that meet the university criteria and have been approved by me in writing or by email.
Course Workload Expectations
Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.
Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.
Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.
Course Prerequisites
INFO 210 has no prequisite requirements.
Course Learning Outcomes
Upon successful completion of the course, students will be able to:
- Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
- Explore outreach and marketing roles of reference librarians.
- Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
- Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
Core Competencies (Program Learning Outcomes)
INFO 210 supports the following core competencies:
- D Apply the fundamental principles of planning, management, marketing, and advocacy.
- I Use service concepts, principles, and techniques to connect individuals or groups with accurate, relevant, and appropriate information.
- N Evaluate programs and services using measurable criteria.
Textbooks
Recommended Textbooks:
- Cassell, K. A., & Hiremath, U. (2013). Reference and information services: An introduction (3rd ed.). Neal-Schuman. Available through Amazon: 1555708595
Grading Scale
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
| 97 to 100 | A |
| 94 to 96 | A minus |
| 91 to 93 | B plus |
| 88 to 90 | B |
| 85 to 87 | B minus |
| 82 to 84 | C plus |
| 79 to 81 | C |
| 76 to 78 | C minus |
| 73 to 75 | D plus |
| 70 to 72 | D |
| 67 to 69 | D minus |
| Below 67 | F |
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
For core courses in the MLIS program (not MARA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class the following semester. If -on the second attempt- you do not pass the class with a grade of B or better (not B- but B) you will be disqualified. - A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).
University Policies
General Expectations, Rights and Responsibilities of the Student
As members of the academic community, students accept both the rights and responsibilities incumbent upon all members of the institution. Students are encouraged to familiarize themselves with SJSU's policies and practices pertaining to the procedures to follow if and when questions or concerns about a class arises. See University Policy S90-5 at http://www.sjsu.edu/senate/docs/S90-5.pdf. More detailed information on a variety of related topics is available in the SJSU catalog at http://info.sjsu.edu/web-dbgen/catalog/departments/LIS.html. In general, it is recommended that students begin by seeking clarification or discussing concerns with their instructor. If such conversation is not possible, or if it does not serve to address the issue, it is recommended that the student contact the Department Chair as a next step.
Dropping and Adding
Students are responsible for understanding the policies and procedures about add/drop, grade forgiveness, etc. Refer to the current semester's Catalog Policies section at http://info.sjsu.edu/static/catalog/policies.html. Add/drop deadlines can be found on the current academic year calendars document on the Academic Calendars webpage at http://www.sjsu.edu/provost/services/academic_calendars/. The Late Drop Policy is available at http://www.sjsu.edu/aars/policies/latedrops/policy/. Students should be aware of the current deadlines and penalties for dropping classes.
Information about the latest changes and news is available at the Advising Hub at http://www.sjsu.edu/advising/.
Consent for Recording of Class and Public Sharing of Instructor Material
University Policy S12-7, http://www.sjsu.edu/senate/docs/S12-7.pdf, requires students to obtain instructor's permission to record the course and the following items to be included in the syllabus:
- "Common courtesy and professional behavior dictate that you notify someone when you are recording him/her. You must obtain the instructor's permission to make audio or video recordings in this class. Such permission allows the recordings to be used for your private, study purposes only. The recordings are the intellectual property of the instructor; you have not been given any rights to reproduce or distribute the material."
- It is suggested that the syllabus include the instructor's process for granting permission, whether in writing or orally and whether for the whole semester or on a class by class basis.
- In classes where active participation of students or guests may be on the recording, permission of those students or guests should be obtained as well.
- "Course material developed by the instructor is the intellectual property of the instructor and cannot be shared publicly without his/her approval. You may not publicly share or upload instructor generated material for this course such as exam questions, lecture notes, or homework solutions without instructor consent."
Academic integrity
Your commitment, as a student, to learning is evidenced by your enrollment at San Jose State University. The University Academic Integrity Policy F15-7 at http://www.sjsu.edu/senate/docs/F15-7.pdf requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the office of Student Conduct and Ethical Development. The Student Conduct and Ethical Development website is available at http://www.sjsu.edu/studentconduct/.
Campus Policy in Compliance with the American Disabilities Act
If you need course adaptations or accommodations because of a disability, or if you need to make special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible, or see me during office hours. Presidential Directive 97-03 at http://www.sjsu.edu/president/docs/directives/PD_1997-03.pdf requires that students with disabilities requesting accommodations must register with the Accessible Education Center (AEC) at http://www.sjsu.edu/aec to establish a record of their disability.
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