INFO 283-10
Marketing of Information Products
Fall 2017 Syllabus

Dr. S. Alman
Office Hours: Synchronous Office Hours by Appointment

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Canvas Information: Courses will be available beginning August 23, 6 am PT unless you are taking an intensive or a one-unit or two-unit class that starts on a different day. In that case, the class will open on the first day that the class meets.

You will be enrolled into the Canvas site automatically.

Course Description

Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.

Course Requirements


  • Weekly Pinterest Posts & Voice Thread Discussions on Assigned Topics: (Core Competency: D; N. CLO: #1; #2; #3; #4.)
    • Instructions will be available at the beginning of the term for selecting and posting items for Pinterest.
  •  Weekly Pinterest Voice Thread Topic Leader: (Core Competency: D; N. CLO: #1; #2; #3; #4.)
    • You will have the opportunity to sign-up to lead one of the weekly topics by pinning materials to the Pinterest board and leading the VoiceThread discussion. (There will be 2-3 co-leaders each week to share the responsibilities.) 
  • Personal Portfolio: (CLO: #4)
    • Develop an electronic personal portfolio that will include a current resume, cover letter for your ideal job, and supporting materials.  
      • Must Contain the Following Materials:
        •  Current Resume
        • Sample Cover Letter for Marketing Position
        • Press Release
        •  Recorded Elevator Speech
          • Personal
          • Organizational
        • Team Project Materials
        • Pinterest board with top finds for each course topic
        • VoiceThread Postings
  • Team Project: (Core Competency: D; N. CLO: #1; #2; #3; #4.)
    • The team will act as a marketing consultant group whose membership will be self-selected based on geography and/or interests.  The team will select a library (real or hypothetical) as the basis for this assignment.  The team will develop recommendations/materials to present to the library administration (class members) during the end-of-term showcase. The culminating project will include:
      • 20-minute recorded multi-media presentation of the consultants’ report, and the following documentation (may be a combination of written report and charts/tables):
      • Plan for Environmental scan; UserTesting, surveys, census data, focus groups to identify target market(s)
      • Marketing plan for a specific project (Re-branding; New Project/Program/Service)
        • Justification
        • Funding/budget
        • Personnel that will be used
        • Materials needed
        • Facilities/hardware/software
      • Communication Plan:
      • Recommendations for facilities management and site preparation
      • Plan for monitoring and evaluating the project 

Course Calendar*

(Tentative Dates as of 7/8/17)






Possibilities & Projects


John Cotton Dana & LLAMA




Environmental Scan


Planning Process: Phase 1


Communication Plan & Branding


Strategies for Promotion: Part 1




Strategies for Promotion: Part 2


Planning Process: Phase 2


Personal Marketing


Project Planning Week


  Annual Reports




Funding Sources


Friends’ Groups


Thanksgiving Break & TBA





Project Showcases


Assignments Points
Weekly Pinterest Posts & VoiceThread Discussion  30
Pinterest Topic Leader 10
Personal Portfolio 30
Team Project and Presentation 30

Assignment Deadlines
All assignments must be submitted before 11:59 pm PT on the date due.  Grades will be reduced for any late work, each day late, by twenty percent.  Please contact instructor prior to a deadline in the case of illness or emergency.

Throughout the term, we will be reviewing the factors that impact marketing and public relations with an emphasis on planning and communicating with a variety of tools and techniques including social media.

Course Workload Expectations

Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.

Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.

Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.

Course Prerequisites

INFO 200, INFO 204

Course Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Describe the significance and value of having a marketing philosophy.
  2. Build a comprehensive and practical process for solving problems through systematic application of marketing principles to library and information organizations.
  3. Identify and discuss the marketing components that are relied upon to make effective marketing decisions (marketing research, segmentation, marketing mix strategy, and marketing evaluation).
  4. Analyze aspects of nonprofit marketing management in detail, outside the classroom.

Core Competencies (Program Learning Outcomes)

INFO 283 supports the following core competencies:

  1. D Apply the fundamental principles of planning, management, marketing, and advocacy.
  2. N Evaluate programs and services using measurable criteria.


Recommended Textbooks:

  • Alman, S.W., & Swanson, S.G. (2015). Crash course in marketing for libraries (2nd ed.). Libraries Unlimited. Available as free eBook through King Libraryarrow gif indicating link outside sjsu domain

Grading Scale

The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:

97 to 100 A
94 to 96 A minus
91 to 93 B plus
88 to 90 B
85 to 87 B minus
82 to 84 C plus
79 to 81 C
76 to 78 C minus
73 to 75 D plus
70 to 72 D
67 to 69 D minus
Below 67 F


In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:

  • C represents Adequate work; a grade of "C" counts for credit for the course;
  • B represents Good work; a grade of "B" clearly meets the standards for graduate level work or undergraduate (for BS-ISDA);
    For core courses in the MLIS program (not MARA, Informatics, BS-ISDA) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class if you wish to stay in the program. If - on the second attempt - you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
  • A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.

Graduate Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA). Undergraduates must maintain a 2.0 Grade Point Average (GPA).

University Policies

Per University Policy S16-9, university-wide policy information relevant to all courses, such as academic integrity, accommodations, etc. will be available on Office of Graduate and Undergraduate Programs' Syllabus Information web page at: Make sure to visit this page, review and be familiar with these university policies and resources.

In order to request an accommodation in a class please contact the Accessible Education Center and register via the MyAEC portal.

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