INFO 210-14 (2-units)
Reference and Information Services
Topic: Reference in the Age of Google: Marketing, Outreach, Management, Evaluation
Fall 2019 Syllabus

Dr. Johanna Tunon
E-mail -- For class-related communications, use the Canvas e-mail.
Home phone: (954) 249-1449
Office location: Richmond, VA
Office hours: By appointment by phone or via Zoom. NOTE:  You are welcome to call before 9 pm ET.


Syllabus Links
Textbooks
CLOs
Competencies
Prerequisites
Resources
Canvas Login and Tutorials
iSchool eBookstore
 

Canvas Information: Courses will be available beginning August 21, 6 am PT unless you are taking an intensive or a one-unit or two-unit class that starts on a different day. In that case, the class will open on the first day that the class meets.

You will be enrolled in the Canvas site automatically.

This 2-unit course runs from Oct. 14 to Dec. 9 and, so the class will be available on Canvas on Oct. 9th. The course ends on Dec. 9,  and grades will not be posted until the end of the Fall 2019 semester.

Course Description

Catalog Description: The methods and models used in marketing, outreach, management, and evaluation by information professionals to serve and support the information needs of patrons in the 21st century are examined using a process-oriented approach.

Course Requirements

  • Assignment 1 (30%)
    Discussion topics/activities
    (Discussion postings  6 weeks X 4% = 24%)
    + (2 sharing postings  3% X 2 = 6%)
  • Assignment 2 - (35%)
    Choose from list of assignment options 
  • Assignment 3 (35%)
    Choose from list of assignment options

Course Calendar

Week Overview of Class Readings, Activities, and Assignments Due Dates
Wk 1
  • Getting started:
    • Course overview and video
    • Week 1 overview 
    • Video lecture
    • Either choose one of the following chapters (Ch. 4, 5, 6, or 7) in Marketing in the 21st century: The time is now. (E-book available in the King Library.)
    • Post introductions
  • Digging deeper:
    • Useful resources
  • Discuss:
    • Week 1 discussion topic (D1) -- 4%
Oct. 20
Wk 2
  • Getting started:
    • Week 2 overview 
    • Video lecture
    • Read: Alman, S. (2018). Ch. 28: Managing communications, marketing, and outreach. In S. Hirsh (Ed.), Information services today: An introduction (2nd ed.)
      OR
      Ch. 19 "Reference as Programming. In Cassell and Hiremath textbook (4th ed.) 
  • Digging deeper:
    • Useful resources
  • Discuss:
    • Week 2 discussion topic (D2) -- 4%
Oct. 27
Wk 3
  • Getting started:
    • Week 3 overview
    • Read Ch. 18 (pdf) "Managing Reference Departments"-- Cassell and Hiremath (3rd ed.)
      OR Ch. 20  "Managing Reference Departments" in Cassell and Hiremath (4th ed.)
    • Video lectures
  • Digging deeper:
    • Useful resources
  • Discuss:
    • Week 3 discussion topic (D3) --4%
Nov. 3
Wk 4
  •  Getting started:
    • Week 4 overview page
    • Video lecture
    • Cunningham, A. D., & Rosenblatt, S. (2018). Ch. 16: Teaching users: Information and technology instruction. In S. Hirsh (Ed.), Information services today: An introduction. (2nd ed.)
    • OR "Information Literacy in the Reference Department" - Ch 16 by Cassell and Hiremath (4th ed.)
  • Digging deeper:
    • Useful resources
  • Applying what you learned:
    • Assignment 2 (35%)
    • First sharing post (3%)
Nov. 10

Wk 5

  • Getting started:
    • Week 5 overview page
    • Read one of the following:
      -Ch 9: Is this the value of reference services: Using assessment to chart the future? In Tyckoson & Dove (2015). Reimagining reference in the 21st century 
          OR
      Chapter 10: Evaluation of reference services (pp. 303 – 322) in Smith & Bopp (2011). Reference and information services: An introduction (4th ed.)
           OR
      Magnus, E., Belanger, J., & Faber, M. (2018, October 31). Towards a critical practice assessment. In the LIbrary with a Lead Pipe. 
    • Video lectures
  • Digging deeper:
    • Useful resources
  • Discuss:
    • Week 5 discussion (D5) -- 4%
Nov. 17
Wk 6
  • Getting started:
    • Week 6 overview page 
    • Video lectures
    • Readings:
      • Lucas-Alfieri, D. (2016). Chapter 8: Using technology to market and promote. In Marketing the 21st-century library: The time is now. Boston, MA: Chandos. (E-book (Links to an external site.)Links to an external site. is available from the King Library.)
        OR
        Choose one of the following chapters from Anderson. (2014). Reinventing reference: How libraries deliver value in the age of Google
        - Chapter 4. Reference service trends and forecasts for academic librarianship
        - Chapter 5. The state of reference in school libraries
        - Chapter 6. The future of public library reference
        Links to an external site.
  • Digging deeper:
    • Useful resources
  • Discuss:
    • Week 6 discussion  (D6 -- 4%)
Nov. 24
Wk 7
(Short week)
  • Getting started: 
    • Week 7 overview page 
    • Buss, S. P. (2016). Do we still need reference services in the age of Google and Wikipedia? (4), 265-271.
    • Video lectures
  • Digging deeper:
    • Useful resources
  • Assignment 3 (35%) -- The due date is Nov. 27 because of the Thanksgiving Break, but you can request a week extension if you need one to Dec. 4.

Short week

Nov. 27

  Thanksgiving Break -- Nov. 28 - Dec. 1 Nov. 28 - Dec. 1

Wk 8

(Long week)

  • Getting started:
    • Week 8 overview page
    • Take a look at one of the futurist reports listed in the Digging Deeper section of the Week 8 overview page. 
  • Digging deeper
    • Useful resources
  • Apply what you learned:
    • D8 -- Week 8 discussion (4%)
    • Second sharing post (3%)
Dec. 9
 
  • Course ends Dec. 9:
    • All work must be submitted by midnight of the end of two-day no-questions-asked grace period unless an extension was granted in writing.
    • The course content will be available for a couple of additional weeks.
 

*Due dates are subject to change with fair notice. 

Description of Assignments and Grading Criteria
NOTE: If you have some special circumstance that makes completion of some activities difficult, contact me about possible alternative activities.

  • Assignment 1: Discussion Topics (6 X 4% = 24%) + Sharing Posts (2 X 3% = 6%)
    Discussion topics may require you to visit a library or use a library service. The discussion topics do require more than posting your own personal opinions on the topic under discussion.  Address the posted discussion questions using substantive content by utilizing, analyzing, and synthesizing what you learned in the textbook, class readings, etc. See my Panopto video and the scoring rubric for the details about completing the discussions and the grading criteria. The two sharing postings are on weeks when you have a major assignment, and these postings are not as substantive: They can be on a topic that is of interest such as job hunting, interesting experiences you had or observed at work, something of interest learned at a conference or in an article, or even library humor.
    • INFO 210 Student Learning Outcomes addressed:
      • CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
      • CLO2 - Explore outreach and marketing roles of reference librarians.
      • CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
      • CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.
    • NOTE: A number of the topics for the weekly discussions may serve as evidence to support various core competencies for your e-portfolio.

  • Assignment 2 (35%) 
  • Assignment 3 (35%)
    Choose one of the project options listed in the Assignments folder for Assignment 2 and select another project for Assignment 3 based on your areas of interest and career path.  Include your reflections about what you learned by doing your project and why your submission would make an appropriate artifact for your e-portfolio. See the project options for the scoring rubrics for Assignments 2 and 3 as well as details, examples, and grading criteria. There is also information on using class assignments as possible artifacts for your e-portfolio.
    • INFO 210 Student Learning Outcome addressed:
      • CLO1 - Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
      • CLO2 - Explore outreach and marketing roles of reference librarians.
      • CLO3 - Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
      • CLO4 - Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.

Course Grading

  • See the description of the assignments in Canvas for links to possible exemplars and the grading rubrics.
  • All work is due by the date listed, but there is a two-day no-questions-asked grace period for all assignments. If you are unable to complete the work by the end of the grace period, there is a 10% penalty for unexcused late submissions for discussions. The late penalty for an unexcused late submission for the two major assignments is 5%.
  • You are responsible for keeping track of assignment due dates, submitting work in a timely manner, and requesting an extension if the need should arise.  
  • Check the grading criteria provided in the scoring rubrics before submitting assignments to be sure that you are addressing all of the elements that should be included in the assignments. 
  • The details of the assignments, grading criteria, and grading rubrics are subject to minor adjustments with fair notice. 
  • With the exception of the standard two-day, no-questions-asked grace period, no work will be accepted after the end of the course unless you have made arrangements that meet the university criteria and have been approved by me in writing or by email.

Course Workload Expectations

Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.

Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.

Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.

Course Prerequisites

INFO 202

Course Learning Outcomes

Upon successful completion of the course, students will be able to:

  1. Investigate the current issues in managing reference departments and evaluating reference staff and various types of reference services.
  2. Explore outreach and marketing roles of reference librarians.
  3. Describe current issues and trends on reference departments, including the impact of technology on marketing, outreach, management, and evaluation.
  4. Evaluate reference outreach, marketing, and advocacy services that address the needs of a diverse and changing society.

Core Competencies (Program Learning Outcomes)

INFO 210 supports the following core competencies:

  1. D Apply the fundamental principles of planning, management, marketing, and advocacy.
  2. J Describe the fundamental concepts of information-seeking behaviors and how they should be considered when connecting individuals or groups with accurate, relevant and appropriate information.
  3. N Evaluate programs and services using measurable criteria.

Textbooks

No Textbooks For This Course.

Grading Scale

The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:

97 to 100 A
94 to 96 A minus
91 to 93 B plus
88 to 90 B
85 to 87 B minus
82 to 84 C plus
79 to 81 C
76 to 78 C minus
73 to 75 D plus
70 to 72 D
67 to 69 D minus
Below 67 F

 

In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:

  • C represents Adequate work; a grade of "C" counts for credit for the course;
  • B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
    For core courses in the MLIS program (not MARA or Informatics) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class if you wish to stay in the program. If - on the second attempt - you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
  • A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.

Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).

University Policies

Per University Policy S16-9, university-wide policy information relevant to all courses, such as academic integrity, accommodations, etc. will be available on Office of Graduate and Undergraduate Programs' Syllabus Information web page at: http://www.sjsu.edu/gup/syllabusinfo/. Make sure to visit this page, review and be familiar with these university policies and resources.

In order to request an accommodation in a class please contact the Accessible Education Center and register via the MyAEC portal.

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