Digital Asset Management
Spring 2021 Syllabus
Canvas Information: Courses will be available beginning January 27th at 6 am PT unless you are taking an intensive or a one-unit or two-unit class that starts on a different day. In that case, the class will open on the first day that the class meets.
You will be enrolled in the Canvas site automatically.
This course is designed to introduce students to the fundamental concepts, terminology, practice, and application of digital asset management in the public and private sectors. It will feature discussions on metadata, workflow, taxonomy, data security, and preservation of digital assets.
This course will include participation via the Canvas site.
DAM Reading Briefs
There will be readings assigned for seven (7) of the units with a one (1) page summary brief required.
There will be ongoing online participation on the INFO 282 SJSU Canvas Discussion Board.
Blogs to follow (RSS feeds preferable):
Follow the two blogs listed below, preferably using RSS feeds. Over the course of the semester, please comment on three posts from three separate blogs by submitting a paragraph of 100-250 words to the Canvas Discussion Board. Be prepared to speak to the class briefly about the posting and your comment. Copy and paste the original posting on the assignment and be sure to include your name, date and “blog comment assignment” with the title of the blog in the upper left corner of the page.
- DAM News - https://digitalassetmanagementnews.org/
- CMS Wire - https://www.cmswire.com/digital-asset-management/
- Real Story Group - https://www.realstorygroup.com/Blog
There will be three projects starting with:
- Project #1 (Supports CLO #1, #3)
- A metadata analysis of an online digital collection of photographs with the intent to identify vocabulary design, retrieval requirements, and licensing issues. You will use Flickr http://www.flickr.com/ and post a digital collection of 15 – 20 images from your personal collection, each of them applied with metadata (tagging in Flickr terms).
- Format will be a 3-4 page report detailing your metadata analysis and organization of your digital collection emailed to me including a link to your Flickr site.
- Due by end of day (EOD) Monday, March 8, 2021
- Project #2 (Supports CLO #1, #3)
- An analysis of a digital video collection to identify issues related to its access, content, format, and eventual repurposing by users as well as a metadata analysis.
- Format will be a 3-4 page report and metadata fields for the video clips
- Due by end of day (EOD) Monday, April 12, 2021
- Project #3 (Supports CLO #1-4)
- The third project will build upon the experience of the previous two projects and will be to create a project plan for a digital asset management implementation. This project plan will be up to you to decide what the DAM system will be comprised of and what its objectives will be. You will need to determine what the assets would be (i.e. images, videos, graphics, etc.), how many you will use, etc. for this imaginary DAM system.
- Format will be a 12-page report.
- Due by end of day (EOD) Monday, May 24, 2021
These are the weekly topics that will be covered in reading and Canvas discussions.
Week 1 - January 27 - Introductions / Q&A / Course Overview
- Class Introductions / Getting to know each other.
Week 2 - February 3 - Unit 1 - Concepts and Terms
- Reading brief due at EOD, 11:59 PDT Monday, February 8, 2021
Weeks 3 – 4 - February 10, 17 - Unit 2 - Image Collections / Databases
- Reading brief due at EOD, 11:59 PDT Monday, February 22, 2021
Weeks 5 – 6 - February 24, March 3 - Unit 3- Metadata
- Reading brief due at EOD, 11:59 PDT Monday, March 8, 2021
- Project #1 due at EOD, 11:59 PDT, Monday, March 8, 2021
Weeks 7 – 8 - March 10, 17 - Unit 4 - Workflow
- Reading brief due at EOD, 11:59 PDT Monday, March 22, 2021
Weeks 9 – 10 - March 24, April 7 - Unit 5 - Taxonomy
- Reading brief due at EOD, 11:59 PDT Monday, April 12, 2021
- Project #2 due at EOD, 11:59 PDT, Monday, April 12, 2021
- SPRING RECESS – March 29 – April 12, 2021
Weeks 11 - April 14 - Unit 6 - Data Security
- No Reading Brief Due
Weeks 12 – 13 - April 21, 28 - Unit 7 - Preservation of Digital Assets
- Reading brief due at EOD, 11:59 PDT Monday, May 3, 2021
Weeks 14 – 15 - May 5, 12 - Unit 8 - Project Management
- No Reading Brief Due
Week 16 - May 19 - Course Conclusion / Final Readings / Wrap-Up
- Project #3 due at EOD, 11:59 PDT Monday, May 24, 2021
- There will be no “extra credits” available for this course.
- Percentage weight assigned to class assignments
- Discussion Board / Blog Participation - 10%
- Unit Readings Summary Brief - 10%
- Project #1 - 20%
- Project #2 - 25%
- Project #3 - 35%
- I will not accept any late assignments. If the assignment is submitted late, then there will be no grade assigned and you will receive “0.”
Course Workload Expectations
Success in this course is based on the expectation that students will spend, for each unit of credit, a minimum of forty-five hours over the length of the course (normally 3 hours per unit per week with 1 of the hours used for lecture) for instruction or preparation/studying or course related activities including but not limited to internships, labs, clinical practica. Other course structures will have equivalent workload expectations as described in the syllabus.
Instructional time may include but is not limited to:
Working on posted modules or lessons prepared by the instructor; discussion forum interactions with the instructor and/or other students; making presentations and getting feedback from the instructor; attending office hours or other synchronous sessions with the instructor.
Student time outside of class:
In any seven-day period, a student is expected to be academically engaged through submitting an academic assignment; taking an exam or an interactive tutorial, or computer-assisted instruction; building websites, blogs, databases, social media presentations; attending a study group;contributing to an academic online discussion; writing papers; reading articles; conducting research; engaging in small group work.
INFO 200, INFO 204.
Course Learning Outcomes
Upon successful completion of the course, students will be able to:
- Evaluate a digital collection of different media assets to determine their value in their current and long-term roles within an organization.
- Describe how the professional skill sets of librarians and archivists are converging with the practice of digital asset management, from content classification and organization to records management and long-term access and preservation of digital assets.
- Critically think about how metadata, including descriptive keywords and taxonomies, can be used to organize digital content in a constructive and valuable format for users.
- Demonstrate good project management skills, from project design through implementation and training.
Core Competencies (Program Learning Outcomes)
INFO 282 supports the following core competencies:
- D Apply the fundamental principles of planning, management, marketing, and advocacy.
- H Demonstrate proficiency in identifying, using, and evaluating current and emerging information and communication technologies.
- J Describe the fundamental concepts of information-seeking behaviors and how they should be considered when connecting individuals or groups with accurate, relevant and appropriate information.
- David Austerberry (2007). Digital Asset Management, 2nd Edition . St. Louis: Focal Press. Available through Amazon: 0240808681.
- Horodyski, J. (2016). Inform, transform, and outperform: Digital content strategies to optimize your business for growth. Charleston, SC: Advantage Media Group. Available through Amazon: 1599327554
The standard SJSU School of Information Grading Scale is utilized for all iSchool courses:
|97 to 100||A|
|94 to 96||A minus|
|91 to 93||B plus|
|88 to 90||B|
|85 to 87||B minus|
|82 to 84||C plus|
|79 to 81||C|
|76 to 78||C minus|
|73 to 75||D plus|
|70 to 72||D|
|67 to 69||D minus|
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
For core courses in the MLIS program (not MARA or Informatics) — INFO 200, INFO 202, INFO 204 — the iSchool requires that students earn a B in the course. If the grade is less than B (B- or lower) after the first attempt you will be placed on administrative probation. You must repeat the class if you wish to stay in the program. If - on the second attempt - you do not pass the class with a grade of B or better (not B- but B) you will be disqualified.
- A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a 3.0 Grade Point Average (GPA).
Per University Policy S16-9, university-wide policy information relevant to all courses, such as academic integrity, accommodations, etc. will be available on Office of Graduate and Undergraduate Programs' Syllabus Information web page at: https://www.sjsu.edu/curriculum/courses/syllabus-info.php. Make sure to visit this page, review and be familiar with these university policies and resources.
In order to request an accommodation in a class please contact the Accessible Education Center and register via the MyAEC portal.
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